LP.2108.5.1 is the Something New pressing on the red target label, appearing in 1971. The target design introduced a year earlier simply changed from green to red. The record itself did not really change: it was pressed from the same Canadian stereo plates as LP.2108.2.3, LP.2108.2.4 and LP.2108.4.1, and the album remained a stereo-only catalogue title.
Availability
This variation was available between 1971, and 1972 (for approximately one year) when Capitol introduced its new orange label design (see LP.2108.6.1).
General Information
The red target series is interesting from a collector's point of view because in Canada, all Capitol albums were re-released with this label design, while Capitol USA reissued their albums on the Apple label instead, making all these red target pressings unique to Canada. Only two albums were mistakenly released on the red target label in the USA: Yesterday and Today and Revolver; those are quite rare and fetch a few hundred dollars each, but shouldn't be confused with the Canadian Red Target pressings of the same album that are relatively common compared to their US counterparts.
Pressing Information
As was the case for all previous variations, Capitol of Canada subcontracted the RCA pressing plant in Smiths Falls (Ontario) to manufacture new batches of albums with the new "Red Target" label. The records were pressed from the same Canadian stereo plates as the previous variations, and therefore carry the same markings:
Side 1: ST-1-2108
Side 2: ST-2-2108
These pressings feature the same 70 mm deep-groove RCA pressing ring as previous pressings. The label kept the target design, now in red, and the text layout still matched the previous pressings (font, alignment, etc.).
Cover
The cover of this variation is almost identical in design to previous variations, but the slicks were manufactured by a new subcontractor: Modern Graphics. These first MG covers have a shorter (4 mm) inner seam than the previous Parr's and future MG covers.
Covers up to the mid 70s used a “front slick” construction (a larger back slick, usually printed in black and white that wrapped around the front of the cardboard cover, onto which a smaller colour front slick was glued, creating a white frame effect all around the front image).
The printer's logo is therefore different: the Parr's logo was replaced by the Modern Graphics logo. The cover construction itself is identical to all previous variations, with a front slick construction.
The back cover keeps the Canadian-market list of albums introduced with the first pressing: Beatlemania! and Twist and Shout instead of Meet The Beatles and The Beatles' Second Album, with Long Tall Sally added ahead of The Hollyridge Strings' Beatles Song Book. A Canadian back cover lists four Capitol albums, one more than the American.
The front cover keeps the BLOCK STEREO designation. The albums on the back remain in the correct chronological order (Beatlemania before Twist and Shout).
Packaging
Copies of LP.2108.5.1 were packaged with a tight shrink wrap.
These were now sold with a generic plain paper LP inner sleeve.
