Beatles'65

K7.2228.7E.1 is the last documented incarnation of Beatles'65 on the Canadian color J-card. It keeps the white card, the C4 90446 number and the bar code of K7.2228.7B.1, but the spine and the shell now carry the Apple logo, and the XDR logo inside the color square, marking the "return of Apple Records" on the Capitol back catalogue. The tape inside is still a black shell with silver print from 1994-1995.

Availability

K7.2228.7E.1 was introduced around 1994, when the Apple logo started appearing on the J-cards of the back catalogue, and remained available until about 1995, after which Capitol moved its pressing tasks to Cinram, who used clear shells (no clear-shell copy of Beatles'65 has been documented to date).

The color J-card Design

While the USA continued using a rather random and custom cassette design, sometimes using old layouts from the 1960s, sometimes playing with the shape of the album cover design to fit the information text, Capitol of Canada proposed a uniform and coherent J-card design. These standardized the placement and size of album covers, titles, band names and legal text, while sporting a vivid color palette unique to every release (the authors named this design the "color J-card").

This made each release unique, while still retaining a clear standardized "capitol branding". These were particularly striking when lined up side by side, creating a rainbow collection of albums where background colors, text and a small separator square varied in flavour, but not in structure, making these Canadian releases very unique and recognizable.

The design remained relatively stable until 2000, with only minor details updated through time (C4 number in 1991 (7A), bar codes and XDR logo in 1992 (7B/7C), Apple on the J-card in 1994 (7D/7E), Gold color J-card for UK format albums in 1987 (8 and 9A), smaller and longer number in 1995 (9B)).

The Beatles'65 J-card in this series is still the same white design, with a small turquoise separator square and "THE BEATLES / BEATLES' 65" in red beside the album cover, reproduced in full. The spine carries the C4 90446 number, and the back panel lists the two programmes ("1" and "2" in turquoise boxes) beside the legal text and the bar code, now with the Apple and XDR logos.

**Note** Only the back catalogue would retain this design after 1993, while new releases (starting with the reissue of the remastered red/blue albums) each featured a unique custom sleeve design after 1993.

Pressing Information

This variation is believed to feature the same black shell with silver print, regular font and C4 90446 number as K7.2228.7B.1 (a minimally satisfying quality photograph of this shell still needs to be found).

Different types of shells were often used simultaneously and seemingly, also interchangeably. There is no clear timeline based on the types of shells that were used.

Packaging

Tapes were sold in a black back jewel case, and sealed in either a firm wrap that was folded shut, or a regular heat-tightened shrink wrap.

Both types of wrapper have been verified to be used randomly between 1982 and 1995.